Executive Council
BY INVITATION ONLY
Build the Firm Your Practice Was Never Designed to Become
A private, invitation-based Executive Council for architecture firm owners ready to scale from $1M to $10M.
Built Around You.
Until That Becomes the Problem.
Until That Becomes the Problem.
The work depends on you.
The decisions depend on you.
The growth depends on you.
The decisions depend on you.
The growth depends on you.
At a certain point, that structure becomes your ceiling. Growth starts to add more pressure, not more freedom.
You've built a successful team. The question now is whether it's designed to scale.
The Iconic Firm Executive Council exists for firm owners who are ready to change that.
What This Is
The Executive Council is a small, curated group of experienced firm owners working together to redesign their firms for scale, profitability, and long-term impact.
It is a structured peer environment built upon a framework for making better decisions and building a better firm.
Not a Course
No modules, no homework, no passive learning.
Not Coaching
No one-on-one sessions or generic advice.
How the Work Gets Done
A simple, structured system designed to keep you moving.
This is not a series of meetings. It’s how you move from being the bottleneck to building a firm that scales, with the clarity, accountability, and peer support to follow through.
Quarterly In-Person Councils
Full-day working sessions in Charlotte, NC with your dedicated peer group.
Monthly Virtual Executive Sessions
Structured online meetings to maintain momentum between in-person gatherings.
Guest Expert Training
Engage with invited experts throughout the year who bring additional perspectives to the framework.
90-Day 10X Planning Cycles
A repeating framework to set priorities, progress, and drive results.
Peer-Level Problem Solving
Work through real challenges with firm owners who understand your world.
Direct Facilitation
Led by Jeff Echols and
Mark R. LePage.
Mark R. LePage.
THE FRAMEWORK
Five Levers of an Iconic Firm
Leadership
Transition from practitioner to CEO.
Positioning
Own a market. Stop competing on price.
Pipeline
Build a business development engine that doesn't depend on you.
Operations
Create systems that scale without you.
Financial Performance
Build a firm that's profitable by design.
Who This Is For
This is for firm owners who are ready to operate at a different level.
Generating $1M+ in annual revenue
Leading a growing team ready for the next level
Feeling constrained by a firm built around you
Ready to scale to $5M–$10M
Prepared to operate as a CEO, not just a principal
Investment
Founding Cohort
$12,000
per firm, per year
or
$4,000
paid quarterly
Founding cohort pricing is limited and will increase for future members.
Participation in the Executive Council is an annual commitment.
Membership is intentionally limited to a small group of firms to ensure depth, trust, and meaningful work.
This is not about access to information.
It’s about being in the right room, making better decisions, and building a firm designed to scale.
What's Included
The Executive Council is structured to support consistent progress, not occasional insight.
Quarterly In-Person Councils
Step out of your day-to-day operations and focus on the decisions that shape your firm.
Step out of your day-to-day operations and focus on the decisions that shape your firm.
Monthly Virtual Sessions
Maintain momentum with structured conversations and peer accountability.
Maintain momentum with structured conversations and peer accountability.
Guest Expert Training
Engage with invited experts throughout the year who bring additional perspectives to the framework.
Engage with invited experts throughout the year who bring additional perspectives to the framework.
90-Day 10X Planning Cycles
Set clear priorities, execute with focus, and adjust as your firm evolves.
Set clear priorities, execute with focus, and adjust as your firm evolves.
Peer Problem-Solving
Work through real challenges with firm owners operating at the same level.
Work through real challenges with firm owners operating at the same level.
Experienced Facilitation
Guided by Mark R. LePage and Jeff Echols to ensure clarity, structure, and forward progress.
Guided by Mark R. LePage and Jeff Echols to ensure clarity, structure, and forward progress.
For firms at this level, a single better decision in pricing, positioning, or structure can far exceed the investment.
This is where those decisions get made.
This is where those decisions get made.
By Invitation Only
The Executive Council is not open enrollment. It never will be.
Membership is extended by invitation following a private conversation.
Depth
Substantive work on real challenges — not surface-level discussion.
Trust
A confidential environment among peers at the same level.
Meaningful Conversation
Every voice is heard. Every problem gets real attention.
The Path Forward
The Accelerator introduced the framework.
The Executive Council is where you apply it.
If This Is the Right Next Step
You've done the work. You see the firm clearly.
You've identified the constraint.
You know what needs to change.
The question is whether you build it alone — or in the right room.
The Executive Council is for firm owners ready to make better decisions, execute with consistency, and build a firm designed to scale.
Join the Executive Council
If we’ve spoken and you're ready to move forward, you can secure your place in the Iconic Firm Executive Council below.
We are currently forming the next cohort. Final participation is confirmed through this process.
Annual commitment is required.
What Happens Next
- You’ll receive confirmation and onboarding details
- You’ll be introduced to your cohort
- You’ll be scheduled for your first Council session
- We’ll begin working through your 90-day plan immediately
Investment Options
$12,000 annually
or
$4,000 per quarter
or
$4,000 per quarter
A program by Gābl Technologies, Inc.